Random Sampling Method Intended to Supply Most Unbiased Result
Five hundred randomly selected residents of Pitkin County are receiving the Pitkin County Community Survey in their mailboxes this week. The 47-question survey is designed to help county officials gauge the sentiments of the community they serve. This is the first Community Survey conducted by Pitkin County since 2007, when budget cuts eliminated the every-three-year effort.
“Taking the pulse of our constituency like this is so important to Pitkin County because it lets us know where we are succeeding and where we need to improve,” said Pitkin County Manager, Jon Peacock. “We will take the results of this survey very seriously as we strategically plan the work of county government and how we spend our taxpayers’ dollars,” Peacock said.
ETC Institute is conducting the survey for Pitkin County. ETC’s Regional and national benchmarks from other small resort communities will be used to compare how Pitkin County rates in specific service and priority areas with other“like” communities.
The randomly selected survey participants will receive an initial phone call telling them to expect the survey in the mail and asking them to please take the time to fill it out and mail it back. The survey is expected to take no longer than 20 or 30 minutes to complete. Surveying will continue until the county has received 500 completed surveys.
“We are getting calls from residents who wonder why they aren’t getting the opportunity to fill out the survey,” Peacock said. “We feel a random sample is the best way for us to get an unbiased result. Mass surveys tend to attract special interest groups who can ‘stack’ the result with a priority they are trying to push. We want to hear from all sectors of our community.”
Survey results are expected by mid-March.